Instagram is beginning the process of bringing interactive elements to its Stories ads with Tuesday’s rollout of its poll sticker for use within those units.
The Facebook-owned photo- and video-sharing network said in a blog post that 500 million people use Stories daily, and 60 percent of brands that use Stories add interactive elements such as location, @ mentions and polls every month.
Instagram added that the Facebook family of applications has over 7 million advertisers, and 2 million of them are using Stories as part of their efforts.
Starting Tuesday, advertisers across the globe creating Stories ads will have access to the poll sticker.
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