Security is an oft-neglected but critical facet of social media. Young users are especially cynical about the protections offered by networks, while the networks do their best to improve security. Brands and advertisers also need to take care to shore up their security infrastructure, especially in light of recent, damaging hacks against big brands.
According to Michael Fauscette, chief research officer of G2 Crowd, a review website for business software and services, there are many technological solutions available for creating a safer operating environment for brands.
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