Brandon Holley Leaves Yahoo! Shine for Condé Nast's Lucky

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Brandon Holley is going against the grain in the editorial sector, leaving an online powerhouse to return to the print side, as she will leave her post as editor-in-chief and business lead of women’s destination Yahoo! Shine to become editor-in-chief of Lucky, a Condé Nast publication.

The move also marks a return to Condé Nast for Holley, who served as editor-in-chief of Jane from 2005-07 after launching ELLEgirl in 2001 and holding the post of senior editor at GQ from 1998-2000.

Under her leadership, Yahoo! Shine reached 25 million monthly visitors, according to comScore. paidContent reported that Holley said in a March profile in The New York Times that she loved her job at Yahoo! Shine, but she was “wistful” that her new life as “a digital women’s-service journalist is much less glamorous than her old one at Condé Nast’s glossy dream factory.”