Brandon Holley Leaves Yahoo! Shine for Condé Nast's Lucky

Brandon Holley is going against the grain in the editorial sector, leaving an online powerhouse to return to the print side, as she will leave her post as editor-in-chief and business lead of women’s destination Yahoo! Shine to become editor-in-chief of Lucky, a Condé Nast publication.

The move also marks a return to Condé Nast for Holley, who served as editor-in-chief of Jane from 2005-07 after launching ELLEgirl in 2001 and holding the post of senior editor at GQ from 1998-2000.

Under her leadership, Yahoo! Shine reached 25 million monthly visitors, according to comScore. paidContent reported that Holley said in a March profile in The New York Times that she loved her job at Yahoo! Shine, but she was “wistful” that her new life as “a digital women’s-service journalist is much less glamorous than her old one at Condé Nast’s glossy dream factory.”