Branding Universities Ain't Easy, Boston Magazine Demonstrates
The May issue of Boston features a cautionary tale for would-be designers of university logos. In the wake of Boston University’s logo update and Northeastern’s imminent rebranding, the magazine asked six Boston design firms to try their hands at new logos for a few other institutions: Harvard, MIT, and Boston College. The results? [shakes head, crinkled eyes cast downward] Well, let’s look at a couple of examples:
From Monderer Design comes the above crack at updating the Harvard logo, which was criticized for its ornate, difficult-to-reproduce crest.
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