Branding Debate Du Jour: The Pentagram-Designed Windows 8 Logo

Rare seems the day when the new-branding-to-pick-on-du-jour was designed by one of the world’s most popular and celebrated firms. However, even Pentagram appears not to be safe when it comes to catching the ire the internet and society as a whole seems to have for Microsoft. Just before the weekend, both Pentagram and the software giant unveiled the latest logo update for the new version of its soon-to-be-released Windows operating system. Designed by Pentagram partner and industry legend, Paula Scher, it continues Microsoft’s decades-old trend of slowly moving into more simplicity (some would say despite itself).