Branded Video Drives Budweiser's Latest Push for Made in America
Once again partners with Vice's Noisey
Budweiser is expanding its two-day Made in America Festival to include events in Los Angeles and Philadelphia this year with a three-month campaign that centers around branded video and social media. A new branded content effort—dubbed Made Underground—is part of the ongoing digital investments for Bud's Made for Music global campaign that also supports the festival.
Anheuser-Busch InBev launched the music festival in Philadelphia in 2012 and is now rolling out a Los Angeles version that will take place Aug.
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