'Brand X' Celebrates Its Birthday
“Brand X,” the weekly alternative paper from the L.A. Times, celebrates the one year anniversary of its first issue today. The paper, under editor Deb Vankin’s lead, has developed into a kind of local version of Good Magazine — with a focus on eco-friendly stories and sustainability, in addition to the staple arts and entertainment coverage.
Vankin commemorates the occasion and announces a redesign of the paper’s blog:
We’ve tried to reflect the zeitgeist of life on the cutting edge in Los Angeles, bringing readers next-generation ideas on lifestyle, technology, entertainment, food, events, volunteering, style and the environment.
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