Brand Watch: Lexus Sponsors iCue Application

Yesterday, NBC News launched a new application called What’s Your iCue?, which creates trivia games around content in the NBC News archives. Today, Appssavvy, NBC’s sales partner for the iCue application, is sharing news that it has signed up Lexus as lead iCue sponsor.

Right now, it looks like the sponsorship essentially consists of deeper visual integration on several pages within iCue. While it’s a pretty basic integration, it’s nice to see a brand like Lexus taking a step into the Facebook application world. Check out the screenshot below.