Video Ads Continue Surge on Instagram in Q1 (Report)
Video ads were dominant on Instagram during the first quarter of 2016, according to a study of more than 2 billion Instagram ad impressions by Brand Networks.
Video ads were dominant on Instagram during the first quarter of 2016, according to a study of more than 2 billion Instagram ad impressions by Brand Networks.
Brand Networks, an early member of the Instagram Partner Program, said 58 percent of the Instagram impressions it served during the first quarter were video ads, adding that the percentage grew throughout the quarter, from 43 percent in January to 59 percent in February and 65 percent in March.
In contrast, just 22 percent of Instagram ads served by Brand Networks in the fourth quarter of 2015 were video ads.
Brand Networks also found that:
- Video ads account for 71 percent of the fashion industry’s ad spend, driving 90 percent of its impressions during the first three months of 2016.
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