STUDY: Facebook Met Users’ Expectations More Than Other Social Networks
Facebook was the social network that best met customers’ expectations in the new Brand Keys 2015 Customer Loyalty Engagement Index, while Facebook-owned WhatsApp topped the list of messaging applications.
Facebook was the social network that best met customers’ expectations in the new Brand Keys 2015 Customer Loyalty Engagement Index, while Facebook-owned WhatsApp topped the list of messaging applications.
Leaders in other categories included Pandora for online music, Netflix for online video streaming and Google for search.
Some of the lists by category from Brand Keys follow:
Social networks:
Messaging:
Online music:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in