Brand Building in Social Media

This is a guest post by Seth Goldstein, CEO of SocialMedia Networks. SocialMedia is an advertising network for social media platforms like Facebook and OpenSocial.

Sunday’s NY Times article by Randall Stross about how Advertisers Face Hurdles on Social Networking Sites set off another wave of finger pointing in the online advertising community.

Stross staged the promise of social media advertising as an awkward dance between Facebook and Procter & Gamble. Although many were quick to see this as an indictment of brand advertising on social networks, I believe that this misses the point.

Advertisers and Social Media are stepping on each other’s toes.

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