77% Of Brand Advertisers Still Haven’t Embraced Online Video
Online video advertising is booming. comScore reported that U.S. Online viewers watched 10.8 billion video ads in October of this year alone. But a new study from Kantar Media reveals that brands may not be as quick to jump on the online video advertising bandwagon as one might think. The study found that a whopping 77 percent of brands are still using national TV advertising exclusively and have yet to dip their toe in the online video pool.
Online video advertising is booming. comScore reported that U.S. Online viewers watched 10.8 billion video ads in October of this year alone. But a new study from Kantar Media reveals that brands may not be as quick to jump on the online video advertising bandwagon as one might think. The study found that a whopping 77 percent of brands are still using national TV advertising exclusively and have yet to dip their toe in the online video pool.
According to a press release, “These insights come from a new online video ad tracking service launched today by Kantar Media that is the industry’s first to monitor actual occurrences and creative for video ads appearing on more than 90 top online video sites.”
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