Bradford Exits Yahoo for Demand
Joanne Bradford, Yahoo’s top sales executive, is leaving the company to join Demand Media, a company which produces low-cost, search-friendly content on thousands of topics.
At Demand, Bradford will become the four-year-old company’s chief revenue officer. She’ll likely be tasked with selling the company’s growing roster of below-the-radar brands to traditional advertisers. “This is a tremendous opportunity to reshape how online marketing works at scale,” said Bradford of her new role.
Demand employs thousands of freelancers to produce articles and videos on all sorts of general interest content that is commonly searched upon.
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