BP Falls Off List of Best Global Brands
To no one’s surprise, BP has fallen off the list of Interbrand’s “100 Best Global Brands.” While BP’s issue is a unique disaster, the 11th annual ranking saw a number of companies suffer because of the economic crisis. Toyota, at number 11, also took a hit due to this year’s recall.
Interbrand’s methodology for the ranking includes three key factors: financial performance, role of the brand in purchasing decision, and strength of the brand for future earnings.
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