If you are a glass half full-type of person, you might want to emphasize that 54 percent of Web advertising is not suspicious, as is 65 percent of mobile advertising.
If you are a glass-half-empty person, you might be concerned that the online ad industry has a serious and growing credibility problem. Worse than credibility being lost—advertisers are potentially blowing $9.5 billion this year on on non-humans.
That’s because according to Solve Media, the bot problem is getting worse.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in