Why Bots and 'Cord Cutters' Are Bad News For Video Advertising
While the industry is turning to video for better engagement, bot traffic and declining cable viewers result in low returns for video advertising.
The more social media matures, the bigger the focus on video content — more specifically, the focus on video advertising. YouTube makes billions, Facebook wants video ads and Yahoo may be trying to poach YouTube stars. But according to an RMG post on AdWeek, there are seven statistics that don’t bode well for video ads, on TV or online.
In the last 12 years, broadcast ratings have declined 50 percent, according to RMG. “The networks are in viewership freefall, yet they’re charging marketers more than ever.”
Five million people have cancelled cable subscriptions since 2010.
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