Influencers on Instagram embraced Stories in 2018 as a way to let their creativity shine through, and brands soon followed suit, executives in the sector said in response to a new study by Klear. In an analysis of the more than 2.1 million sponsored posts on Instagram last year that contained the #paid hashtag, the influencer-marketing platform found that Stories represented one-third of them.
“Today, many posts by influencers on your Instagram feed are very polished,” said Guy Avigdor, Klear’s chief operating officer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in