Bot Traffic Threatening Automotive Industry Online Ad Budgets
With more consumers starting their car buy process online, the automotive industry is investing more dollars into digital advertising.
In recent years, there has been an increase in bot traffic online. In fact, bot traffic makes up more than half of all U.S. Web traffic and some industries are more affected than others. According to a report from advertising and security firm Solve Media, nearly 40 percent of the traffic to automotive sites “acted suspiciously,” with nearly a quarter confirmed as bots.
More consumers are starting their car buying process online or using mobile devices.
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