Bose is hoping to turn music fans into fans of its new sunglasses by bringing spatial audio to Coachella.
At the annual Coachella Valley Music and Arts Festival later this month in California, Bose will partner with Goldenvoice to show off its newly released Bose Frames, which use an augmented reality audio platform. The sunglasses, which debuted last month and cost $200, use a smartphone’s accelerometer and other technology to let users interact with their surroundings while also hearing music and other information.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in