Borys Likes Borat, Gets The Scoop on Bruno

Borys Kit burned the midnight oil yesterday, getting the scoop for the Hollywood Reporter that a mad, crazy bidding war has begun for the follow-up to Borat, a movie starring Sacha Baron Cohen’s last untapped character, Bruno.

Borys tells FBLA that he liked Borat, but he’s surprised as anyone that the follow to a film Fox pretty much dissed would inspire such an intense bidding war.

“It’s worth the hype,” he tells us. “It’s funny. Is it $100 million funny? I don’t know.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in