Borders Opens eBook Store
Borders has opened up an eBook store, powered by Kobo with the goal of capturing 17% of the eBook market by next July.
Last month, Borders reported an 11.4% decline in store sales for the first quarter of 2010 versus Q109, and the eBook store could be Borders way to recapture sales.
The store has more than 1.5 million titles in various formats including ePub files and PDFs
Borders recently released iPhone and iPad apps, also powered by Kobo.
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