Borders Bankruptcy Outreach Begins

This morning Borders announced that it was filing for bankruptcy and promptly posted a website with details.

BordersReorganization.com stresses that things will continue as usual for customers and takes a positive tone about the proceedings.

“Through this process, we intend to put in place a sound financial structure, enhance Borders’ technology to better benefit you, our customers and introduce new and exciting products related to our book offerings – all while providing you with great customer service,” the site reads.

Company president Mike Edwards also issued

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in