Booya Creates Webcam Game Within a Profile

Booya Media claims to have created the first webcam game embedded within a Facebook profile, but it’s actually a page promoting the home video release of Scott Pilgrim Vs. the World by NBC Universal.

I think the cleverest part of this promotion is the strong brand association: Popping bubbles with images of Ramona’s evil exes mirrors the movie’s general theme. In the flick itself, Scott Pilgrim has to contend with said exes — actually, they’re a “league of evil exes.”