Boomers Are Mobile-Savvy
When it comes to use of mobile features, MediaPost reports, Baby Boomers aren’t that far behind their younger, seemingly more tech-savvy counterparts.
The Stamford-based online market research firm InsightExpress surveyed more than 2000 mobile users and separated them into four age groups: Gen Y (18-24), Gen X (25-44), younger Baby Boomers (45-54) and older Baby Boomers (55-64).
“Boomers’ handsets were just as cutting edge as their younger counterparts, as 75% of younger Boomers and 68% of older Boomers had phones that supported text messaging–compared to 86% and 82% of Gens Y and X, respectively.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in