Bonnier Shores Up Wakeboarding, WaterSki Ranks

Garrett Cortese recruited for newly created position of editorial director.

The mostly male readership of Bonnier’s Wakeboarding magazine encompasses some stellar demographics. The average household income is $140,000 and the average net worth sits at $601,000. The numbers for sister publication WaterSki are even more impressive.

Per an announcement today, Garrett Cortese, a subscriber since childhood to both magazines, has been hired to serve as editorial director for the two publications. He comes to Bonnier from Alliance Wakeboard magazine, where he had been since 2005:

In this newly created position, Cortese will take a hands-on approach with Wakeboarding, overseeing day-to-day editorial operations, print and digital content creation, special issues and brand extensions.

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