Bonnier Shores Up Wakeboarding, WaterSki Ranks

Garrett Cortese recruited for newly created position of editorial director.

The mostly male readership of Bonnier’s Wakeboarding magazine encompasses some stellar demographics. The average household income is $140,000 and the average net worth sits at $601,000. The numbers for sister publication WaterSki are even more impressive.

Per an announcement today, Garrett Cortese, a subscriber since childhood to both magazines, has been hired to serve as editorial director for the two publications. He comes to Bonnier from Alliance Wakeboard magazine, where he had been since 2005:

In this newly created position, Cortese will take a hands-on approach with Wakeboarding, overseeing day-to-day editorial operations, print and digital content creation, special issues and brand extensions. Additionally, he will act as managing editor for WaterSki, bringing in guest editors from within the industry to develop compelling, timely content for the brand. Cortese will also partner with sister brand Boating in Bonnier Corp.’s continued mission to drive water sports industry growth with initiatives targeted outside the core audience.

“I was lucky to work with Garrett in my professional riding years and knew he was the right person for this position,” said Ben Greenwood, publisher of Wakeboarding and WaterSki. “His experience, talent, passion and work ethic are second-to-none. We have no doubt that he will excel in this role as he takes the reins of the top media outlet in water sports.”

Wakeboarding magazine was founded in 1993, while WaterSki started up in 1978. Cortese lives in Orlando with his wife and four-month-old daughter.

And since it’s not every day that we get to highlight a publisher who can point back to “professional riding days,” enjoy the brief video look below at Greenwood’s wakeboarding talents.