Bonnier Upgrades Titles’ iPad Editions

Special-interest magazine publisher Bonnier Corp. will start adding streaming video, music and Web links to its titles’ interactive editions, part of an effort by publishers to heighten reader engagement with their iPad versions.
The additions are part of upgrades to Bonnier’s Mag+ interactive publishing system.

The first magazine to add the new features will be the interactive edition of Transworld Snowboarding, which launches on the iPad with its fall issue ($2.99 in the iTunes App store).
The features also will be incorporated into future iPad issues of Popular Science and other Bonnier titles. Bonnier also pointed out that the features are being added via an in-app browser so users don’t have to leave the magazine.