Bonnier Revs Up Roadtrip

Joining the likes of News Corp.’s forthcoming tablet newspaper The Daily and Richard Branson’s iPad-only magazine, Project, Sweden’s Bonnier Corp. has created Roadtrip, a made-for-the-tablet publication.
 
The new form shows how publishers are experimenting on the iPad as they try to figure out how to make money off the tablet. Bonnier, whose Popular Science was one of the first publications sold on the iPad when it hit stores in April, is now looking at creating products like Roadtrip that aren’t enhanced versions of its magazines.
 
Tablet-exclusive