Bonnier Might Acquire Men’s Fitness

The cost of flat abs and big bis? About $30 million.

Bonnier Corporation is looking to bulk up this spring. According to Ad Age, the publisher is currently discussing a purchase of Men’s Fitness from AMI.

The addition will cost Bonnier plenty. While the Daily News is getting offers of one dollar, Men’s Fitness — which was revitalized by former Men’s Health editor David Zinczenko — will likely sell for about $30 million.

If the deal goes through, Zinczenko would be united with his brother, Eric Zinczenko. Eric was named Bonnier’s executive VP — the second highest-ranked position at the company — in 2013.