Bonnier Corporation is looking to bulk up this spring. According to Ad Age, the publisher is currently discussing a purchase of Men’s Fitness from AMI.
The addition will cost Bonnier plenty. While the Daily News is getting offers of one dollar, Men’s Fitness — which was revitalized by former Men’s Health editor David Zinczenko — will likely sell for about $30 million.
If the deal goes through, Zinczenko would be united with his brother, Eric Zinczenko. Eric was named Bonnier’s executive VP — the second highest-ranked position at the company — in 2013.
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