Bonnier Adds Brand Development Exec

Bonnier Corp. has named Julie Smartz its new Vice President and General Manager of Brand Development. Smartz most recently worked at Source Interlink Media in a similar role.

“Bonnier Corp. brands have fantastic reach and awareness,” said Smartz. “I’m thrilled about the opportunity to work on brand extensions, new partnerships and consumer products for a portfolio of this caliber.”

Smartz will work closely with Sean Holzman, Bonnier’s Chief Brand Development Officer.