Bonnier Acquires Sand Sports Trade Show

Adding to the brand.

Bonnier Corporation has acquired the Sand Sports Super Show, a sand sports trade show and consumer expo.

The Sand Sports Super Show is an annual event held in Costa Mesa, California. The next show will be Sept. 16 through 18.

“Bonnier Corp. specializes in connecting high-value, passionate enthusiast audiences with our partners,” said Bonnier’s vp of brand strategies Matt Hickman, in a statement. “The addition of the Sand Sports Super Show furthers our market-segment leadership and unlocks unlimited potential for our customer groups: spectators, participants, sponsors and exhibitors.”