Bodyform Takes ‘Richard’ to Social Media School

There is an overwhelming amount of advice out there from self-proclaimed “gurus” and experts concerning the ways in which brands, people and products should leverage social media. Despite all of the maxims regarding strengthening engagement, building community and spreading awareness, the best place to look for social media lessons is within campaigns and strategies that have actually worked.

With that in mind, we had to acknowledge Bodyform’s response to a humorous and cheeky post written on their Facebook page by a guy named Richard.

Richard questioned the veracity of commercials touting the comfort of Bodyform’s Maxipad, claiming that the ads made him feel “… a little jealous.