Bobby Martin's Religious Design Experience
Bobby Martin, design director of Jazz at Lincoln Center, got personal with another client of his, the Abyssinian Baptist Church, as he told the audience today at Cause/Effect. He even moved to an apartment a block away from the Harlem church. As his thesis project at SVA, Martin embarked on an incredible journey in bringing the church’s 200 year old message to the community.
Inspired by Calvin Butts, a reverend who painted over cigarette and alcohol ads in Harlem–Butts called it “peddling their poison”–the church started buying billboards up to replace them with positive imagery, but they didn’t have a whole lot of money to do it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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