iVillage announced that it will launch the iVillage App Network, and the collection of women’s-targeted apps will be overseen by Douglas Gottlieb, who joined the NBC Universal-owned women’s Web destination as vice president, user experience, from BN.com, where he served as VP of digital products.
iVillage recently launched its Red Carpet Fever app, and it will roll out two more apps each quarter, in addition to a signature iVillage app, set to launch later this month, which will feature stories, screen galleries, and other women-centric original iVillage content.
Prior to BN.com, Gottlieb worked with Sony/BMG Music, Wenner Media, and Fairchild Publications.
iVillage senior VP and general manager Mike Skagerlind said:
The iVillage brand experience that millions of women have come to rely on has now been taken one step further with the launch of the iVillage App Network, placing our content, tools, and community in the palm of her hand. It is clear that the world is moving to mobile, and we know that women are in the vanguard of that movement, with 78 million already using mobile phones. With this in mind, we are creating a connected mobile experience that provides women with a vital set of everyday tools to boost productivity and stay one step ahead.