BMW’s chart-topping spot on this week’s Adweek/VidIQ top 10 branded video chart shows that insane car moves still do the trick for automakers in grabbing YouTube views.
BMW’s "The Epic Driftmob" video plays off the success of flash mobs in videos to create a "driftmob," which happens when multiple cars hit the same speed and pull off tricks simultaneously. As the cars race around a blocked street area, bystanders whip out their smartphones to document the event.
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