BMW MMS Ad Campaign Lands 30 Percent Conversion Rate

As MocoNews reports, BMW has been experimenting quite a bit with mobile ads—and it seems to have finally paid off. A recent cell phone ad campaign to push snow tires resulted in a 30 percent conversion rate, according to Marc Mielau, BMW’s Innovation Manager for Mobile Marketing.

Here’s how the campaign worked: “Basically, BMW sent an MMS to customers in its database with a photo of how their model car would look with the recommended snow tires.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in