Blyk Launching Content Portal
Blyk, the free, ad-supported mobile network for the under-25 crowd, has hooked up with mobile marketing and content services provider Velti to launch a new content portal. Dubbed On Blyk, the messaging-based portal lets companies offering contents and services determine their own pricing and promotions.
Where most content services are based on browsing for content, On Blyk is testing the theory that since messaging is the dominant mobile activity for Blyk’s target audience, that its subscribers will turn to messaging for their content discovery as well.
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