Blur Enables Users to Obscure Their Google Search Data
From free encryption services, to secure video chat, the market is starting to offer consumers affordable solutions that will protect them and their data.
It’s almost impossible to browse the internet these days without exposing some of your data. Most companies online, especially social networks and search engines, are now big data companies exploiting user data for profit. A service from online privacy company Abine, called Blur, hopes to provide better consumer protection through anonymous web searching and other protections.
According to Abine, Google commands more than 75 percent of search engine traffic in the U.S., which gives them access to a huge trove of data.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in