Blueye Launches Loyalty Hub, Enabling Marketers To Identify, Segment Most Valuable Facebook Fans

Social commerce provider Blueye launched engagement platform Loyalty Hub, aimed at aiding brands in creating, managing, and monetizing multistage loyalty programs.

Social commerce provider Blueye launched engagement platform Loyalty Hub, aimed at aiding brands in creating, managing, and monetizing multistage loyalty programs.

Loyalty Hub allows users to identify their brands’ most valuable customers and analyze their behavior, and it is based on what Preferred Marketing Developer Blueye calls its three pillars of customer loyalty:

  • Customer engagement: A suite of customizable applications allows marketers to create personalized engagement opportunities with fans and collect data.
  • Customer behavior: Analytics and customer insights data enable brands and agencies to segment and create target audience groups.
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