Bluefire Launches 4 New Reading Apps for eBookstore Partners

Bluefire, maker of the most popular iOS reading app, announced this week that it had just completed apps for 4 new partners in 4 new countries.

In addition to past partners (which included Libri.de and Books-a-Million) Bluefire has now helped 4 more web retailers launch their own apps: Elefant.ro in Romania, Livraria Cultura in Brazil, SmartReader in Japan, and Archambault in Quebec. Bluefire is also the quiet partner of a number of other eBookstores, and it’s produced apps for retailers in Germany, France, Switzerland, Romania, Brazil, Japan, Singapore, and Canada.

Libri.de has long been a partner of Bluefire,  and it added Bluefire’s Android and iOS apps as part of its efforts to expand beyond eReaders and allow customers to read on any mobile device. “The Bluefire app, with its elegant user interface and comprehensive functions, is an important piece of the puzzle in supporting Libri.de’s aim to make digital reading easy. We can now offer more than 300,000 e-books via tablets and smartphones,” said Per Dalheimer, Managing Director of Libri.de.

Archambault, a Quebec-based media retailer, was looking for a way to distribute its wide selection of books via a mobile storefront that catered to its customers. “Bluefire allowed us to open our iOS and Android e-reading stores within weeks of each other, and we were able to have a full-featured, branded presence on every major mobile platform,” said Eric Gagnon, Vice President of Information Technology of Archambault.

Bluefire will be exhibiting at Frankfurt Book Fair this week, where it will be showing off its latest work.