Bloomberg's New Publishing Platform Is 'Like Tinder for Video'

Responsive.TV offers quick bursts of news and information

Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like smartphone-toting, swipe-happy millennials now—even business news aficionados.

"It's like Tinder for video," said Bloomberg Digital chief digital officer and editor Joshua Topolsky, describing the company's new offering—Responsive.TV. "You do fall in love every once in a while."

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