Bloomberg Media Group Puts Consumer Media Under One Umbrella
Say hello to Bloomberg Media Group, a combination of the business operations of Bloomberg L.P. units Bloomberg Businessweek, Bloomberg Markets magazine, Bloomberg Television, Bloomberg Radio, Bloomberg.com, and Bloomberg Mobile, uniting the company’s television, print, radio, mobile, and digital media properties under one umbrella.
Bloomberg Businessweek president Paul Bascobert will serve as head of business operations for Bloomberg Media Group, retaining his role at Bloomberg Businessweek and reporting to Bloomberg Media Group CEO Andy Lack.
Bloomberg L.P. president Dan Doctoroff said:
Today we’re taking the next step in transforming Bloomberg into a media powerhouse.
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