Bloomberg Media Group Puts Consumer Media Under One Umbrella

Say hello to Bloomberg Media Group, a combination of the business operations of Bloomberg L.P. units Bloomberg Businessweek, Bloomberg Markets magazine, Bloomberg Television, Bloomberg Radio,, and Bloomberg Mobile, uniting the company’s television, print, radio, mobile, and digital media properties under one umbrella.
Bloomberg Businessweek president Paul Bascobert will serve as head of business operations for Bloomberg Media Group, retaining his role at Bloomberg Businessweek and reporting to Bloomberg Media Group CEO Andy Lack.
Bloomberg L.P. president Dan Doctoroff said:

Today we’re taking the next step in transforming Bloomberg into a media powerhouse. At the core of our business model is the belief that it starts with great content. Today, by bringing all of our consumer businesses under one roof, we’re creating a more seamless way to bring that content to market and allow advertisers to engage with our audience.

Lack added:

This is an exciting time to announce the formation of the Bloomberg Media Group and to synthesize all of the business units of Bloomberg’s many consumer-facing platforms. By operating under one umbrella, we can better leverage our resources, drive deeper engagement with our readers and viewers, and provide the best solutions for advertisers.

And Bascobert said:

I’m looking forward to the opportunity to help drive Bloomberg Media Group’s growth at this critical time in the company’s history. As Bloomberg continues to reach more influential business news consumers worldwide, it’s critical that we deliver the most comprehensive solutions for advertisers around the world. David Cohen is editor of Adweek's Social Pro Daily.