Bloomberg Media Creates New Tool to Make Readers, Advertisers Swoon

It's yet another product the publisher has released during the pandemic

Bloomberg Media is continuing to roll out products, using an uptick in coronavirus coverage as a way to experiment with new ways to entice advertisers and readers.

The Bloomberg Media team began brainstorming ways to have a better experience for readers who navigated to an article from search and have a “welcome mat for users who come in from search,” said Julia Beizer, chief product officer at Bloomberg Media.

“Generally speaking, we knew our audience was looking for a deeper perspective,” she said.

The tool, called Storythreads, went live last week and allows readers to catch up quickly on a single topic, then follow that particular story as it develops.

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