Bloomberg Launches BusinessWeek iPad App

Bloomberg Businessweek has launched their iPad app called Bloomberg Businessweek+, and it is the first app from a major publisher to use Apple’s in-app purchases for subscriptions. In addition to Businessweek’s respected content, I think what Bloomberg is charging for subscriptions makes it one of the more attractive of the magazine offerrings on the iPad. People who subscribe to the print edition can get the digital versions for free, while non-print subscribers pay $2.99 for a monthly subscription that gets you four digital issues of the magazine.

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