Blogging Officially Over, Part 2

flogging.jpgIf bloggers are writers who work in their underpants, what are fake bloggers? Apparently, they’re over-paid ad execs.

Yet another case of flogging (that’s ‘fake blogging’ to you, Mr. Safire) has been uncovered — this time involving the viral marketing firm Zipatoni to promote the Sony PSP.

That anyone failed to get that the blog was a joke, with it’s over-the-top “street” language, is kinda sad. But sadder, still, is the fact that Sony spent money on a flog to begin with. This is no subservient chicken. This is … this is just lame.

MediaPost reports:

The blog,, was supposedly authored by an amateur hip-hop artist “Charlie”–whose cousin, “Pete,” craved a PSP under the tree.

Written in faux hip-hop and Internet lingo, the phony blog, which went live at the end of last month, quickly raised suspicions. Last week, some readers conducted a WHOIS search, which unmasked the site’s registrars as Zipatoni.

Sony Wednesday released a statement acknowledging that the blog was phony. “Sony Computer Entertainment America developed as a humorous site targeting those interested in getting a PSP system this holiday season,” it read. “We’ve now added a posting that provides this clarification to consumers visiting the site.” The company did not comment further.

Also on Wednesday, the authors admitted they created the blog as a marketing tool. “As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn’t a real hip-hop maven and this site was actually developed by Sony,” the author wrote. “Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.”

In fact, making cool products is a good way to drum up attention for them. FBLA wonders how much Zipatoni got paid to come up with that idea? And were they in their underpants at the time?

Bloggging Officially Over: Tucker Max Gets Sit-Com Deal.

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