Blogging Is Their Business, and Business Is Good
With stories galore about ad spending dropping for traditional media such as newspapers, magazines and television, where are all of those ad dollars going? According to The New York Times, some of them are going to the blogosphere.
And these blogs aren’t taking in pennies and nickels from the local car wash: Mainstream advertisers are taking the plunge, such as Chanel and Sony, in the case of Sugar Inc., the Times reports.
Sugar Inc. started modestly four years ago, when Lisa Sugar started a blog about celebrity gossip, and now she and husband Brian oversee 12 blogs with 11 million readers per month and big-name advertisers.
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