Dutch Startup Blendle Formalizes U.S. Expansion Plans

Co-founder Martin Klöpping closes out Business Insider's two-day IGNITION conference.

Business Insider’s two-day IGNITION conference is ending this afternoon on a doubly synergistic note.

Following Gordon Crovitz’s 5:05 p.m. interview with Blendle co-founder Alexander Klöpping, there is a 5:20 p.m. mini-session featuring New York Times CEO Mark Thompson in conversation with The Harvard Business Review’s Adi Ignatius. The New York Times Co., along with Business Insider owner Axel Springer, is a founding investor in Blendle.

If you’ve not yet heard of Blendle, you will soon. Applying an iTunes approach to the consumption of digital newspaper content, the startup has gotten off to an impressive start in its home base of the Netherlands.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in