Bleacher Report Creates In-House Marketing Agency Playmaker

Chicago Cubs, General Mills and EA have already signed on

Sports news site Bleacher Report is creating an in-house sports marketing agency, powered by technology executives hope will help inform marketers about what digital video content performs best using dynamic analysis and insights.

The agency, called Playmaker, already has clients including the Chicago Cubs, General Mills and EA. Executives say they plan on releasing at least 250 videos this year.

“Brands are increasingly under pressure. Everyone is under this new order of content creation, and while that’s awesome—I love how creative the industry has become—people still don’t know—specifically on digital and social—how to make content that resonates,” said Ed Romaine, chief marketing officer at Bleacher Report.

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