Blame Game: BoConcept Won't Be Your Scapegoat
We happen to be of Danish ancestry, and while we’re still figuring out how to parlay the presence of Georg Jensen on a distal branch of our family tree into a discount on vintage holloware, we tend to like a whole lot of what’s coming out of Copenhagen these days (we’re liable to talk your ear off about Day Birger et Mikkelsen). But we’re not appreciating the new sassiness of Danish furniture company BoConcept. Last night, we spotted this ad on a bus shelter on East 57th Street, a couple of blocks from their newest Brand Store:
And then we logged on to their website and spotted this one:
They take things to a rather absurd extreme with one press release titled “If You Don’t Think You Can Bring Nature Indoors — Don’t Blame Us.”
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