'Blackphone' Sells Privacy, not Data

Blackphone is a "journey built upon privacy, control and security wrapped in a high-end smartphone built by a team of cryptographers, security and mobile innovators."

Spanish company, Geeksphone, teamed up with U.S. encrypted-communications service, Silent Circle, to create a privacy-based “open-sourced” Android smartphone called Blackphone.

Blackphone aims to take on the impossible task of protecting user data from big government. Initially touted by the media as NSA proof, it pits itself against data-monetization companies that mine and sell user data to advertisers. Users can connect to pubic Wi-Fi without fear of being bombarded by promotional offers or people with who use location-based apps for stalking purposes.

Blackphone owners are required to provide an email address upon setup, which is the only user information the company keeps.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in